Computer Arts April '10 announces Spain has talent!
Spain is getting some recognition this month, so lets see what they have to offer:
Okay, so if someone put this layout in front of me, taped over the giant "Spain" and the other obviously 'made in Spain' cues, and I just had the visuals to go on... I'm thinking I would have no idea as to country of origin. Although I've not been to Spain, regrettably, it doesn't seem to resonate a spanish vibe in obvious areas (such as distinct color work conveying Brazil or work from Brazilian designers). But, I would say this is really cool stuff. So I will go ahead and agree with Computer Arts. Why? Well lets see. The work just feels young, or youth driven, fresh not in the sense of never seen before, but in energy. The colors are vibrant in some pieces and more calm in others. This contrast in feeling may be linked to the cities of which the work is done in (Work coming from larger, more European influenced Barcelona and Madrid vs. other smaller cities like Valladolid within Spain). The article also speaks of Spanish clients being more demanding (than the US and UK) with their quick deadlines forcing designers to move quickly and apply their smaller budgets wisely within the shorter turnaround times.
I always thought I wanted to do a little work/ travel experience in Spain, so depending on how efficient I feel in my production skills and output times, this may be a good or bad idea. But it is good to know that there is a nice pocket of good looking design out there that somewhat embodies the culture.
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