just before the corporate identity boom

This article out of the Feb '10 Print shows Print covers from the past. This late modern, geometric, black red and white illustrated cover in particular from 1958 (on right), and the accompanying caption, caught my eye. CBS head Frank Stanton"s quote predicts the boom of corporate identity design saying, "Increasingly. I think that modern corporations are realizing the high cost of impersonality."

Pretty decent foresight and understanding of the future of business and identity systems if you ask me.